The Super Bowl is upon us, and watchers will be treated to some of the best commercials of the year. Once again, among the ads’ sponsors will be producers of alcoholic products who many times make some of the highest rated commercials of the game.
But new this year brings increasing regulatory pressure on alcohol advertising. As a researcher who studies advertising — particularly alcohol advertising — I think this increase in regulatory pressure doesn’t make much sense.
Wilcox is the John A. Beck Centennial Professor in Communication in the Stan Richards School of Advertising and Public Relations at The University of Texas at Austin.